Do You Have To Go To The Movies To See A Movie?

After an amazing day and being fortunate enough to have be able to been one of the first to see older summer movie (“We’re The Millers”) in a new theater near my hometown, the excellent experience sparked some interesting questions. The first thought provoking question that come to mind was, does America have to go to the movies to see a movie? In the  day of Netflex and On-Demand movies, I can’t help but wonder, what is the incentive for people to go to the movies? Should movie companies such as Regal and AMC create an costumer incentive program to increase the number of people who attend the movies?

As I mentioned in a previous blog post, movie prices were at an all time high and an article which was written in July 2013, was explain that movie tickets were at an all time high. The American population has been forced to be creative with their spending dollars, and they have considered options, such as Netix and On-Demand to view movies especially with a family of 4 or 5. However, there are events movie companies can have help increase the traffic.

One idea is to have a decrease admission ticket during certain weekends (certain times) or certain weekends of the year) and have the proceeds go to charity. The event I went to today the admissions was $2, popcorn $2 and Soda $2 Sunday- Tuesday, the official opening for the theater is Thursday, November 7.  This was a also soft opening for the theater, which is why the ticket were so low. However, having an event, where the prices are low $3:50-$5:00 for all ages, and having the proceeds go to charities, would this increase people going to the movie and helping the industry out overall? Giving them a better name for the number of donations for the purchase of tickets sales for X number of charities?