As a huge supporter of #BreastCancerAwareness in #October, I was very pleased to see Hayley Williams of Paramore partnered up with Hard Rock to join the fight against breast cancer. A heartfelt quote from Williams, “Millions are affected by breast cancer and Hard Rock's Pinktober campaign is a great way to help raise global awareness, educate fans and support a cause that affects millions of people," says Williams in a statement."I look forward to joining Hard Rock International for this empowering and high-energy program," (http://www.i101fm.com/paramores-hayley-williams-joins-forces-with-hard-rock-to-raise-awareness-of-breast-cancer/, 2013).
Williams
has been named Hard Rock’s Pinktober ambassador for 2013. Appearances and chats
will include her Self-Titled Tour starting October 15, in Seattle, Washington. At the end of the month, Ms. Williams will
present a donation to the Breast Cancer Research Foundation at the Hard Rock Café
in Philadelphia.
While
this campaign is very impressive, what other partnerships/campaigns can the entertainment
industry run to support #BreastCancerAwareness #October 2014? Could a
record company create a campaign where a certain percentage of their proceeds
of the sales for a specific genre or artist every Tuesday for the month of
October go the Breast Cancer Research Foundation?
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