On August 24th UMG (Universal Music Group) announced their joint venture. According to Billboard, "The first project through the collaboration will kick off this Sunday (Aug. 24) when Guess.com hosts a 24-hour exclusive premiere of Republic artist Ariana Grande’s latest single “Side to Side” featuring Nicki Minaj, which the pair will perform at the VMAs," (Billboard.com, Billboard staff, 8/26/2016). This collaboration is expected to have the fashion designer connect with established artist on the Republic Records label, as mentioned in the Billboard article (http://www.billboard.com/articles/news/7487770/guess-republic-records-guess-music, Billboard Staff, 8/26/2016).
Ariana Grande Ft. Nicki Minaj "Side to Side" From Youtube (https://www.youtube.com/watch?v=SXiSVQZLje8&list=RDSXiSVQZLje8#t=0)
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