"Former MTV Networks CEO Judy McGrath has formed a joint venture with Sony Music aimed at developing multimedia content targeted to millennials," (http://www.hollywoodreporter.com/news/mtv-networks-ceo-judy-mcgrath-575871, 6/26/2013, THR Staff).
Astronauts Wanted is going beyond the traditional record label and moving towards a digital base (smart phones, iPads, etc...) to attract a younger generation. To find out more about the new joint venture, visit their sites:
http://www.astronautswanted.com/ultravine/
https://www.facebook.com/AstronautsWanted
https://twitter.com/AstrosWanted
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