“Lady Gaga is set to perform live at this year's MTV Video Music Awards in New York on August 25th. According to MTV, she will perform the first single off her upcoming album, ARTPOP, out on November 11th. The New Immortals: Lady Gaga
The performance at the Barclay's Center in Brooklyn will be the singer's first since she suffered a hip injury earlier this year, forcing her to cancel 21 dates on her Born This Way tour. The VMA set will also mark the first performance of the debut single from ARTPOP,” (http://www.rollingstone.com/music/news/lady-gaga-to-debut-new-single-live-at-mtv-video-music-awards-20130725#ixzz2a6ZsQk4d, Coulehan, E, July 2013).
This very exciting album release is setting a trend for the music industry- artists who have been taking a break from recording a CD and touring have been coming back and recording new CDs. Other artists who have also accomplished this include, Fiona Apple and Robyn. In your overall observations of the music industry, is this a trend, along with scouting new talent? Which method do you believe is more effective- having former recording artists who have already established a fan base-or the opposite- it is better to introduce new artist? Why or why not?
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